byrobxAI.

///113 GTM OS

The outbound team

Sharpens your positioning and offer, then prepares cold email campaigns in waves. You launch.

In buildBeing built now. Join the list to hear when it is ready.

How the team works

  1. Set positioning, offer, competitors and launch plan
  2. Research the ideal customer, signals and a sample of leads
  3. You approve the sample
  4. Write a sequence per bucket and stage it as drafts
  5. You approve the rendered emails
  6. Scale the lead list into the drafts
  7. You launch the campaign yourself

Who is on the team

  • gtm-strateegLead

    Sets positioning, offer, competitor view and launch plan, and picks which segment goes first.

  • markt-onderzoeker

    Defines ideal customer and buying signals, and builds a 20 to 25 lead sample.

  • sequence-schrijver

    Writes one cold email sequence per bucket, with fallbacks and rendered examples.

  • lijstbouwer

    Finds leads, verifies emails, enriches, sorts into buckets and prepares the upload.

  • deliverability-auditor

    Guards domains, warm-up and volumes, and audits every upload to the sequencer.

Every task it can do 18

  • positioneringWrites positioning and core messages per segment for outbound.
  • aanbod-builderBuilds your outbound offer, from an easy first step to your core product.
  • concurrentieanalyseMaps alternatives, gaps, exclusions and the angle against each competitor.
  • launchplanWrites a launch plan in phases with segments, channels, volumes and KPIs.
  • markt-omvangSizes each segment: total market, reachable buyers and how fast you use it up.
  • gtm-researchResearches ideal customer, buying signals and complaints, and builds a lead sample.
  • cold-email-copywritingSets the content of a cold email: hook, bridge, call to action, proof.
  • cold-email-messagingSets the form of a cold email: length, plain text, one call to action, QA.
  • cold-email-deliverabilityCovers domains, SPF, DKIM, DMARC, warm-up, volumes and list checks.
  • lead-pipelineFinds, verifies, enriches and buckets leads, then uploads them to existing drafts.
  • lijst-verrijkingFills missing fields, validates emails and splits a list into ready and review.
  • suppressieRemoves unsubscribes, bounces, clients and open deals from a list, with reasons.
  • signaal-scoreGives each account a 0-100 intent score from signals that have a source.
  • campagne-analyticsPulls reply, bounce, spam and unsubscribe rates per variant, bucket and wave.
  • test-uitslagSays if an A/B test has a real winner or needs more volume.
  • deliverability-monitorChecks the health of each sending domain and advises keep, watch or pause.
  • icp-terugkoppelingShows which segments and signals really bring replies and deals.
  • gtm-weekrapportWrites the weekly outbound report on one page, with at most three actions.

Also included: intake, brain-voorstel, humanizer, anti-ai-slop.

What it does for you

GTM OS runs outbound at scale. Where the sales team works on one lead, this team works in waves of hundreds to thousands of verified leads. It starts with the groundwork: your positioning per segment, an offer that is easy to say yes to, a competitor map and a launch plan with volumes based on how many inboxes you have.

Each wave starts with research: the ideal customer, buying signals with a source, complaints people post online, and a sample of 20 to 25 leads. You approve the sample. Then it writes a cold email sequence per group and puts it in your sequencer as a draft, with rendered examples for you to read. After your second approval it fills the drafts with the full lead list.

It also watches the numbers: replies per variant, domain health, A/B test results and which segments really turn into calls. A positive reply goes to your sales team or CRM.

What you need

  • Claude Code and a paid Claude plan.
  • The brain (BX-001), or the brand-knowledge/ folder that ships with this team.
  • A sequencer: Instantly, Smartlead or lemlist, with separate sending domains that are warmed up (2 to 4 weeks).
  • A lead source (Apollo, Clay or Prospeo) and an email verifier.
  • Firecrawl for websites and complaint research. Optional: Apify, and Supabase as a simple CRM.

What it never does

It never sends, launches, resumes or schedules a campaign. It only creates drafts, and you launch each campaign yourself in the sequencer.

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