///106 Branding OS
The brand team
Writes down your positioning, story and brand rules, then checks your work against them.
BetaWorks end to end. Rough edges get fixed as people use it.
How the team works
- Audit how your brand comes across today
- Write your positioning
- Write your brand story
- Set your visual rules, tone rules and decision filters
- Turn the rules into a design system and a brand book
- Check new work against the brand
Who is on the team
- merkstrateegLead
Maps your brand, writes the brand book, makes the decks and checks work. You decide.
Every task it can do 12
- merkauditCollects your site, socials, offers and decks and shows what fits and what clashes.
- positioneringWrites your positioning deck: category, enemy, chosen audience, difference and proof.
- merkverhaalWrites your brand story in one sentence, thirty seconds and one page.
- merkstandaardenWrites your visual rules, tone rules and yes or no decision filters.
- merkdeckTurns the brand book into three decks or one brand book, slide by slide.
- merkcheckChecks a post, page, offer or visual against your brand rules, with fixes.
- naamgevingSuggests names and taglines and does a first check on domains and trademarks.
- design-systemTurns your visual rules into a design system from one of five presets.
- documentTurns your brand book or a deck into a branded A4 PDF.
- iconenExports a set of 40 line icons in your brand colour and line width.
- brand-researchPulls palette, voice, visual style and audience from a website URL.
- visualMakes one static image, used here for the design system example page.
Also included: intake, brain-voorstel, animatie, humanizer, anti-ai-slop.
What it does for you
Most small companies keep their brand in the founder’s head. Branding OS writes it down. It starts with an audit
of how you come across now: your site, socials, offers and decks, and where they contradict each other. Then it
writes three parts of your brand book in merkboek/: your positioning, your story and your standards.
Each part comes as options. You pick, and only then does it count. From the standards it builds your design system, so the other teams make visuals in the same colours and font. It also turns the brand book into decks or one brand book PDF, including a short version for new team members.
After that you use it as a filter. Give it a post, a page, an offer or a visual and it says per rule yes or no, with a quote and a concrete fix. Need a name for a product or a series? It suggests names in different directions and checks domains, handles and trademark registers first.
What you need
- Claude Code and a paid Claude plan.
- The brain (BX-001), or the
brand-knowledge/folder that ships with this team. - About 15 minutes for the intake interview.
- Node 18+ and Chrome or Chromium for the PDF and the design system example page.
What it never does
It never decides for you: everything stays a draft until you lock it. It never publishes, and it never claims a domain, handle or trademark.